Mapping

The main objective of Mapping Export Dynamics, Challenges & Opportunities for female-run businesses is identifying new competitiveness opportunities for female entrepreneurs in fashion, food, handicraft and digital industries by leveraging on the global Demand of these goods in relation to the gender perspective. This kind of analysis will consider main worldwide trends highlighting real and concrete favourable circumstances that greatly enhance female entrepreneurship empowerment.


E4F mapping & stock taking report will outline qualitative and quantitative data and information from an intuitive but very critical perspective: with the increasing competitiveness and saturation of the local markets, local business are in constant demand for new markets and new customer basins; in the digital era, such opportunity is closer to them than they think and with the help of some tailored trigger, worldwide internationalisation opportunities might be within their reach in a matter of moments. PR2 provides operational perspective to empower female business from the exploitation and mainstream of the numerous opportunities waiting for EU local business outside of EU borders.